— Media Kit · 2026 Edition
HicksNewMedia.
An independent media agency.
No Hype. Just the Facts.
Download the full PDF Book a partnership call →
Founded
2010
Founder
James Hicks
Based
Rocklin, CA
Properties
5-property network
— Reach at a glance

By the numbers.

Direct reach across video, newsletter, and community. Real engagement, not vanity metrics.

25.7K
YouTube subscribers
732K
Total channel views
8.2%
Average engagement
40+
Average viewer age
— Founder · Editorial voice

James Hicks.

30+ years in enterprise IT. Founded HicksNewMedia in 2010 to make technology make sense for the people who actually decide what gets built. Since then, the agency has grown into a multi-property network covering long-form video, editorial publishing, premium community, and brand strategy.

Editorial philosophy: No Hype. Just the Facts. The work treats audiences as adults — IT decision-makers, technical leaders, and creators who can tell the difference between substance and marketing.

Today HicksNewMedia produces flagship content under the @JamesHicks brand, runs Digital Collective (newsletter + premium community), publishes tek FORUM and Team No Sleep, and partners with brands that want to reach the people who matter most: the ones who sign the purchase orders.

James Hicks
Established
2010
Based in
Rocklin, CA
IT Tenure
30+ years
CES Coverage
15 years
— Five properties · One agency

The network.

Each property serves a distinct audience under the HicksNewMedia banner. Partnerships can run across all of them.

01
@JamesHicks
YouTube Flagship

Long-form video on enterprise IT, modernization, AI integration, and creator-economy strategy.

25.7K subscribers · 732K total views · ~12 videos per quarter
02
Digital Collective
Newsletter + Community

Weekly intelligence brief for IT leaders and premium paid community for serious operators.

digitalcollective.media · digitalcollective.network
03
tek FORUM
Live Show

Live-streamed panel show with rotating expert guests on technology, business, and the creator economy.

Weekly · 60-min runtime · Multi-platform simulcast
04
Team No Sleep
Sports Commentary

Sports + culture vertical co-hosted with Montell Allen. Sharp, considered, opinionated.

Audio + video · Weekly · 32-min average
05
HNM Merch
Brand Products

Streetwear-adjacent apparel and gear celebrating the editorial voice.

merch.hicksnewmedia.com · Drop schedule
— Who reads · Who watches · Who buys

The audience.

Decision-makers, builders, and serious learners in the enterprise technology space.

01

IT Decision-Makers

CIOs, IT directors, infrastructure leads. Evaluating cloud, AI, modernization, and platform decisions.

Cloud migration · AI integration · Vendor evaluation
02

Technical Creators

Builders, engineers, and operators who run real systems. Looking for substance over hype.

Homelab · Self-hosting · Production tooling
03

Creator Economy Ops

YouTubers, newsletter operators, community builders treating creation as a business.

Monetization · Audience growth · Premium offers
— Rate card · 2026 edition

Partnership tiers.

Four ways to work together — from single-video integrations to fully integrated content programs.

01
Standalone
$750–$1.5K
Per engagement

60-second sponsor read inside a long-form video. Single mention, single video.

02
Dedicated Feature
$2K–$4K
Per engagement

Full integration into one episode — pre-roll, mid-roll, and end-card mention.

★ Most chosen
03
The Bundle
$3.5K–$7.5K
Per engagement

Featured across video + newsletter + Digital Collective community. The flagship offering.

04
Enterprise Program
$5K–$15K+
Per engagement

Multi-week integrated content program with custom production and editorial collaboration.

— Brand partners · Recent work

Featured work.

Selected partnerships across enterprise IT, hardware, and creator-economy infrastructure.

NUTANIX × HicksNewMedia
Enterprise Cloud

6-week integrated program covering hybrid cloud, AI integration, and modernization.

12 PIECES · 4 FORMATS · 247K REACH
INTEL × HicksNewMedia
Silicon & Strategy

Annual partnership for CES coverage, processor launch content, and enterprise IT briefings.

15× CES YEARS · ONGOING
SHURE × HicksNewMedia
Audio & Production

Long-running creator partnership on broadcast audio, multicam production, and studio gear.

CREATOR GEAR · PRODUCTION
PAGELY × HicksNewMedia
Enterprise Hosting

Technical deep-dives on managed WordPress, scaling, and creator-economy infrastructure.

TECHNICAL CONTENT · EDITORIAL
— What partners say

Trusted by builders.

James brings rare depth in both enterprise IT and content creation. Twelve years partnering on CES coverage has produced work I trust to put in front of executives.

Clifton Roberts
Intel Corporation

There are few people I trust more to translate complex infrastructure topics into something a real audience cares about. Hicks does that consistently.

Joshua Strebel
Pagely (Founder)

James understands creator-economy production at a level most agencies miss. He treats audio and broadcast craft as seriously as the technology underneath.

Mario Ponce
Shure Incorporated
— Let's build

Work with us.

Partnerships, custom programs, speaking engagements, and editorial collaboration.

Book a partnership call → Download the PDF
General inquiries: james@hicksnewmedia.com